Because women are mobile, beauty is more Sephora travel Sizes Women will be able to have less and more value in the industry. It’s possible that this will become the norm in 10 to 15 year. Fredrickson says that it is difficult for people to believe that the beauty industry made mistakes when it comes to the size of traditional products. The trend towards smaller beauty products has been fueled by simplicity, convenience, and high quality. They are aware that they have the power to decide what and how they shop. Women are also more mobile and are better educated than men. Because women are mobile, beauty is more mobile. It’s not the same as doing your makeup at home. More people are freelancing and don’t go to work as often as they used to. She launched six products this February, each weighing approximately one ounce. Julie Fredrickson is the founder of Stowaway Beauty. You can buy a few travel-sized items at a fraction the cost of regular-Sephora travel sizes ones and keep them in your purse, car, or desk for touch-ups or application on-the-go. The rise in travel-sized items is due to mobility. Everybody is always on the move, so travel-sized makeup solves many beauty problems. We often see women purchasing the smaller size for their home and the larger size for their purses. It allows women to test out products they may not otherwise buy, and it requires minimal investment. Julie Bell, executive vice president of global marketing for Benefit Cosmetics, says that travel size is now a standard part of beauty. We can finish them before they expire, and we can take them with us on our ever-changing mobile lives. The new Sephora travel sizes isn’t about TSA guidelines or gimmicks.
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