Many professionals are concentrated in major cities like Sydney and Melbourne, making it difficult for organisations located in regional or remote areas to attract skilled candidates. Geographic Limitations:Īustralia’s vast size and population distribution pose additional challenges for organisations seeking fundraising candidates. ![]() The skills gaps in particular are within digital marketing, data analytics, and online campaign management. However, there is a noticeable skills gap between traditional fundraising methods and the digital strategies required today. The fundraising landscape has evolved significantly in recent years, with the advent of digital fundraising and online platforms. Skills Gap and Quality Professional Development: Without a proper understanding of the value of fundraising, organisations struggle to attract individuals who are passionate about making a difference through their work, leading to a limited pool of potential candidates who actively pursue careers in this field. Many people are not fully aware of the importance and impact of these roles. Lack of Public Awareness:įundraising as a profession often faces a lack of public awareness and recognition. Candidates with strong fundraising skills may be enticed by better-paying sectors, making it challenging for organisations to attract and retain top talent. ![]() Fundraising positions in Australia often face challenges in offering competitive remuneration compared to equivalent roles (think business development, sales) in other industries. Salaries and Compensation:Īnother major factor contributing to the difficulty in attracting fundraising candidates is the issue of salaries and compensation. Unfortunately, the demand for such candidates exceeds the available supply, resulting in stiff competition for the limited pool of qualified individuals. ![]() It may seem obvious, but one of the primary obstacles organisations face in Australia is the limited pool of experienced fundraising professionals – we’re just not producing enough of them! The field of fundraising requires a unique skill set that combines empathy, relationship-building, and strategic planning. As our old friend Dr Julius Sumner Miller (look it up kids) was wont to say, “Why is it so?” Limited Pool of Experienced Professionals: This scarcity poses significant hurdles for organisations, hindering their ability to bolster or even maintain their fundraising efforts. Fundraising plays a vital role in supporting charitable and social purpose organisations in Australia however, attracting talented and qualified candidates in the space has become an increasingly challenging task.
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